2025 Sales Convention: discussions, visions and gastronomic culture

On Thursday, 23ʳᵈ and Friday, 24ᵗʰ October 2025, the Selecta Sales Convention was held in Cervia and Milano Marittima, representing a fundamental event for our entire sales network, with the participation of Selecta Adria colleagues.

Two intense days were dedicated to discussions, updates and direct dialogue with the partners who contribute to the quality of our offer each day.

The event opened on Thursday evening with a party at the Palace Hotel in Milano Marittima, where cocktails and dinner were overseen by Chefs Igles Corelli, Sauro Bison and Resident Chef Roberto Scarpelli, with the evening sweetened by Selecta Pastry Chefs Alessandro Rossetti and Mamun Matubber. A team of excellence to guide guests through a refined and creative culinary journey, able to express our gastronomic identity in an authentic and engaging manner.

The following day was spent in the evocative setting of the Darsena del Sale in Cervia, where the Incontri Ravvicinati di Gastronomia (Close Encounters of Gastronomy) were a precious opportunity to meet and chat with partner producers, to taste the latest innovations and deepen our knowledge of the excellences that enrich the Selecta range. A real laboratory for conversing, tasting and professional growth.

The day was further enriched by two masterclasses focused on technical in-depth analysis, designed to stimulate new ideas, expand skills and exalt the sartorial approach to gastronomy that distinguishes what we do:

• Peppers and Infusions, conducted by Chef Sauro Bison
• Emulsions and Structures, conducted by Pastry Chef Mamun Matubber

The 2025 Sales Convention was an important opportunity for catching up, dialoguing and finding new inspirations. A shared journey comprised of professionalism, passion and gastronomic culture, which continues to consolidate the relationship between Selecta and our partners.

Special thanks go to all those who, with the utmost commitment and competence, have contributed to making this event a point of reference on our journey.

The partners present include:

MonS | Olmeda Origenes | Thiercelin 1809 | Le Tenute del Cavaliere | Podere Cadassa | Cinco Jotas | RioFrio | Balik | Vicentico | Rosalita | Rougiè | Nature’s Meadow | Rafols | Cadoret | Diomedea | Premium Shellfish | Carpier | Porto Santo Spirito | Valrhona | Sosa | Norohy